What’s
the last big toy you buy when things have been good for a really long time and
you already have all the other toys? An RV, of course. A dubious thing to own
if you already have a house, but when the good times seem likely to roll on
forever, why the hell not?
And
what’s the first thing you sell when you lose your job and your stocks are
tanking? That very same RV. Which makes new RV sales a useful indicator of our
place in the business cycle.
What
does it say now? Here you go:
Notice
the mini-spike in the late 1990s and the major spike in mid-2000s, both of
which were followed by corrections. Now note the mega-spike from 2010 and 2016.
And
how are things going so far this year? Well, the space is on fire:
‘The RV space is
on fire’: Millennials expected to push sales to record highs
(CNBC) – RV shipments are expected to surge to their highest
level ever, according to a forecast from the Recreation Vehicle Industry
Association.
It
would be the industry’s eighth consecutive year of gains.
Thor
Industries and Winnebago Industries posted huge growth in their most recent
earnings report.
Those
shipments are accelerating, and should grow even more next year, the group
said. Sales in the first quarter rose 11.7 percent from 2016.
Much
of the growth can be attributed to strong sales of trailers, smaller units that
can be towed behind an SUV or minivan, which dominate the RV market. The
industry also is drawing in new customers.
As
the economy has strengthened since the Great Recession, and consumer confidence
improved, sales have picked up, said Kevin Broom, director of media relations
for RVIA.
Two
of the major players in the industry, Thor Industries and Winnebago Industries,
both manufacturers of RVs, reported huge growth in their most recent earnings
report. Thor saw sales skyrocket 56.9 percent to $2.02 billion fromlast year.
Winnebago’s surged 75.1 percent last quarter to $476.4 million.
Gerrick
Johnson, an analyst at BMO Capital Markets, attributed much of that growth to
acquisitions. Thor bought Jayco, then the No. 3 player in the industry, last
June; Winnebago bought Grand Design in October.
Thor
stock has experienced strong growth over the past year of almost 40 percent.
Winnebago tells an even better story: Its shares are up 56 percent over the
past 12 months.
“They’ve
done massively well because they’ve made massively creative acquisitions,” said
Johnson. “Wall Street didn’t realize how creative those deals were. Each
quarter they came through. The RV space is on fire, and the demand metrics are
quite positive.”
What
we have here is another classic short. During the past couple of recessions, RV
stocks plunged as everyone came to their senses and stopped buying $60,000
motel rooms. Based on the above chart that’s a pretty good bet to repeat going
forward. Let’s revisit this play in a couple of years.